When you sign up to participate in the AdvanTag services through our website or through our network, you will be asked to register and provide AdvanTag with information it requests in order to associate your personal details with AdvanTag services. Some of the information you submit when you register to AdvanTag may identify you personally (“Personally Identifiable Information”). If you do not submit the required registration information, you will not be able to redeem rewards offered by AdvanTag affiliates, but you will still be able to earn rewards from various AdvanTag affiliates.
After you register with AdvanTag to receive offers from AdvanTag affiliates, newsletters will be sent to you automatically via Email, SMS text messaging, etc from AdvanTag as well as from its affiliates to which you are registered to. We will keep track of offers you respond to and AdvanTag rewards you earn from participating in AdvanTag programs. We call all of the information described in this paragraph as “Affiliate Participation Data.” We may use Affiliate Participation Data for a number of purposes, including keeping track of rewards (if offered by AdvanTag affiliate), categorizing you with respect to your response to offers and rewards of AdvanTag affiliates. We may also use Affiliate Participation Data to market goods or services of AdvanTag, AdvanTag affiliates or third parties to you. In addition to the foregoing, AdvanTag (but not AdvanTag affiliate) will have access to similar information regarding your registration with and participation in the offers and loyalty programs offered by other AdvanTag affiliates for which AdvanTag provides services similar to those it provides to AdvanTag affiliates (“Program Participation Data”). Program Participation Data may be used by AdvanTag to keep track of rewards that you have accrued with each AdvanTag affiliate. AdvanTag works with, which allows you to check all of those programs you are enrolled in on one page of AdvanTag’s website. AdvanTag may also use Program Participation Data for purposes such as categorizing you with respect to various affiliates or types of affiliates, offers and loyalty programs and for sending you marketing messages for goods or services of AdvanTag or other merchants or service providers that use AdvanTag’s services. Program Participation Data may enable AdvanTag to market third party goods and services to you.
AdvanTag will not disclose Personally Identifiable Information you provide or we collect to third parties without your consent, except as described below. AdvanTag affiliates have also agreed to limit disclosure of your Personally Identifiable Information to the following:
AdvanTag may provide aggregate statistics or information about its customers, sales, trends, loyalty program usage, online traffic patterns, related information or other statistical de-identified or aggregated information to third parties, but these statistics or information will not include any Personally Identifiable Information. Non-personally identifiable information collected about you is also used by AdvanTag and/or third parties we contract with to troubleshoot, operate and improve the AdvanTag, cooperate with law enforcement activities or legal orders, to protect our rights or to address or prevent illegal or harmful activity. In addition, AdvanTag may use all information you submit or AdvanTag collects about you that does not personally identify you in any way AdvanTag deems useful, including publishing statistics such as those described above to promote AdvanTag or its services.