About us.

Who we are

We are a team of marketing and technology specialists who were tired of ‘meeting the wall’ every time we tried to redeem our points with virtually every loyalty program out there. We are all members of several rewards schemes, but how often do we actually redeem anything and get what we deserve? So, we came up with a great new way for consumers to enjoy premium benefits for their spending and sharing efforts. We wanted to make it easier to collect and redeem rewards, ensuring that each customer actually enjoys the perks of being a loyal customer, rather than having to jump through hoops to be able to avail of the rewards that are owed to them! We strongly believe that claiming your reward does not have to be a time-consuming headache, with difficulty reaching the right people, black-out dates, conditions, low/zero communication, points expiration, and so many other obstacles that you eventually just give up. With AdvanTag, you can immediately redeem your rewards in the retail store AND you will from time to time also win great surprises! AdvanTag is THE new way to be rewarded for shopping and sharing at your favorite restaurants and stores. It’s super easy to use, free to join, and lets you earn rewards not only for shopping, but also every time you post your visit to Facebook and Twitter! You always get a choice of premium rewards and prizes, and you can redeem immediately. No need to wait for a coupon or voucher to arrive. Simply tag on, share, choose your reward, and voilà; it’s yours!

The Team


AdvanTag comes from the word "Advantage". We want to provide to a way for consumers to get more advantage from their visits to stores. It took us almost 2 months to come up with a name. the original name of the company was genietag, we decided to change the name after a couple of recommendations from our investors and mentors.
AdvanTag was a top 10 finalist in MIT EF Competiton 2010 out of 4,500 Application
AdvanTag is incubated within Don Pether Incubator at Mcmaster Innovation Park
AdvanTag has been selected for alpha program at web summit 2013.
Finalist in GIST 2013

AdvanTag in the news

  • AdvanTag

    Hamilton-based social media incentives company Advantag has been invited to participate in Dublin, Ireland’s The Web Summit, “Europe’s SXSW” late next month.... [Read more]

  • AdvanTag
    [Hamilton Spectator] Let’s be local, mobile, social

    AdvanTag is a loyalty rewards system that uses software loaded onto tablets. Consumers swipe with an Apple or Android app or a key tag at a cash register or at an event (such as a ball game) to give them an option to either Tweet or post a Like on the company’s Facebook page... [Read more]

  • AdvanTag
    [Software Hamilton] MIP startup AdvanTag invited to web summit conference

    dvanTag announced today that it has been invited to one of the largest technology conferences in the world. The Web Summit, being held in Dublin, Ireland... [Read more]